Profile
Parth Suba
Parth Suba is an SEO consultant and the founder of SEO is Marathon, a boutique SEO practice for e-commerce and SaaS brands. He has worked in search for over 10 years and is a co-founder of #SEOTalk, India’s oldest SEO community.
Background
10+ years in search, not talking about it.
Parth has worked in SEO for over a decade, across brands including InVideo, Semrush, Boringmarketing, and RankUno, covering everything from technical audits to enterprise content strategy.
In 2016 he joined #SEOTalk, India’s oldest SEO community (founded in 2012), first as a co-host and later as a co-founder leading the community. It is still running, which says something about his relationship with the long game.
Today he runs SEO is Marathon as a boutique practice, taking on a small number of clients so he can stay close to the work instead of delegating it away.
Parth studied Computer Science Engineering at VVP Engineering College, Rajkot. Away from search, he is a competitive chess player who has won university and district tournaments and competed at the state level. The patience and long-horizon thinking that game rewards is where the “marathon” in the name comes from.
Areas of Expertise
What Parth works on.
Technical SEO
Crawlability, indexation, Core Web Vitals, structured data, and site architecture. The foundation everything else depends on.
E-commerce SEO
Collection and category architecture, product-level optimization, and content built to capture category intent at scale.
Entity & AI Search (GEO)
Knowledge Graph and entity optimization, structured data, and positioning brands to be recognized and cited in AI Overviews and LLM answers.
Recognition
Speaking, press & community.
- Quoted in Wix’s SEO Trends 2024 View →
- Host, Semrush India webinar series Semrush profile →
- Panelist, The Brew SEO Meetup (Botpresso, Bengaluru, 2024) Event →
- Co-founder, #SEOTalk (India’s oldest SEO community, since 2012) theseotalkers.org →
More detail, including the full webinar series, is on the About page.
FAQ
Common questions.
Who is Parth Suba?
Parth Suba is an SEO consultant and the founder of SEO is Marathon, a boutique SEO practice for e-commerce and SaaS brands. He has worked in search for over 10 years and is a co-founder of #SEOTalk, India’s oldest SEO community.
What does Parth Suba do?
He runs SEO engagements for e-commerce and SaaS brands, focused on technical SEO, e-commerce SEO, and entity and AI search (GEO). He works directly on every engagement rather than delegating it.
What is #SEOTalk?
#SEOTalk is India’s oldest SEO community, running since 2012. Parth joined in 2016 as a co-host and became a co-founder, leading the community since.
Where is Parth Suba based?
Parth is based in Bengaluru, India, and works with clients internationally, primarily across North America.
Find Parth