Why CWV Still Matters After the HCU Rollbacks
Core Web Vitals got buried in the narrative about the Helpful Content Update. Here's the actual state of CWV as a ranking factor in 2026.
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How I Use BigQuery to Find Cannibalisation at Scale
Spreadsheets break down when you're looking at cannibalisation across 5,000+ pages. Here's the BigQuery query I use to find it in minutes.
AI Overviews: 6 Months of Data on What Gets Cited
I've been tracking which content types appear in Google AI Overviews across 40+ queries. Here's what the data actually shows.
The Difference Between a Content Plan and a Content Architecture
Most clients come in with a content calendar. What they actually need is a content architecture. Here's how to tell the difference.
#SEOTalk Recap: 12 Years of India's Oldest SEO Twitter Chat
Started in 2012. Still running. This is a look at how #SEOTalk has changed, what's stayed the same, and where it's going.
Structured Data That Actually Gets Parsed: What Google's Documentation Doesn't Tell You
After validating schema across 200+ sites, here are the patterns that get rich results versus the ones that get ignored.
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